L'OR, a history of passion

L'OR - copyright JDE
Founded in France in 1992, L'OR's mission is to offer arguably the best coffee in the world. Each cup of L'OR coffee tells a story, the story of a quest for excellence driven by its Master Roasters, experts in the art of revealing the aromatic potential of the finest beans. Inspired by the pleasure of an exceptional coffee, L'OR combines expertise and innovation to offer unique moments. From extraction to tasting, L'OR invites you to follow your senses and plunge into a world of intensity and flavor.

Quality as a trademark

L'OR quality is based on meticulous attention to detail at every stage of production. Coffee beans are carefully selected from growing regions renowned for the richness and diversity of their terroirs. Thanks to in-depth expertise in the art of blending and roasting, L'OR offers complex coffees, where each sip reveals deep, varied aromas. This balance between richness and finesse offers a unique taste experience, renewed with every cup. Innovation is at the heart of L'OR's approach: always on the lookout for new ways to consume coffee and new flavors, the brand pushes the limits of pleasure to satisfy the most demanding palates. 

At the heart of authentic flavors

The L'OR brand offers an Origins collection celebrating the diversity of coffee-growing lands around the world. Each coffee in this range captures the essence of the unique soils and climates where it grows. Master roasters carefully select rare varieties and work each bean to reveal its natural flavors. We discover the fruitiness and intensity of coffees from South and Central America. This collection invites you on a sensory voyage, while respecting local traditions and cultures. Each cup tells a story, the story of a unique terroir.

L'OR - copyright JDE
Exploitation caféière

A commitment to sustainable, responsible coffee

L'OR shares concrete commitments to better respect for people and the planet: 

  • Responsibility. As part of the JDE Peet's Common Grounds approach and its responsible sourcing program, L'OR offers coffee from responsible sources, respecting the environmental, social and economic principles defined by the Global Coffee Platform as part of its sustainable code of conduct. 
  • Highlighting the diversity of nature. Through its partnership with the World Coffee Research association, L'OR supports research designed to help as many people as possible discover the different varieties of coffee that exist in the world, and thus promote a more diverse coffee landscape.
  • Reducing our environmental footprint. By actively contributing to the development of the collection and recycling of small aluminum capsules, L'OR now enables 70% of the French population to recycle their capsules by disposing of them in bulk directly into the yellow bin. The brand also offers dedicated collection points for aluminum capsules, so that everyone has a recycling solution close to home.