cafeier
A pioneer in its CSR actions, the TRANSAT CAFÉ L'OR Le Havre Normandie places its environmental ambitions on the same levels as its sporting ambitions. Marked as an eco-responsible event since 2011, it works to make this race an eco-designed, eco-managed and eco-responsible event. More than commitments, this philosophy has become its reason for being!
The most relevant thing within the ecological purpose of an event, beyond reducing its impacts, is to carry as many people as possible along with it.
Gildas Gautier, General Director of the TRANSAT CAFÉ L'OR
In terms of CSR we wanted to create a mirror effect reflecting back from Le Havre and Martinique. We applied the same pillars: territorial anchoring, eco-responsibility and environmental education, and apply them on both sides of the Atlantic.
Mathieu Laupies, CSR manager of Martinique Transat

The raison d’être of the TRANSAT CAFÉ L'OR

 

Protection of the environment, all in the DNA of the race

Building on its profile and the image it conveys, the TRANSAT CAFÉ L'OR association wants to make this race a popular, sustainable and exemplary event. From soft (eco responsible) mobility to the optimization of waste management, the organization has implemented a 360° strategy.

This year, biodiversity is at the heart of the project. First of all because Martinique, a UNESCO World Biosphere Reserve, is once again the final destination, but also because the organization wanted to support the UNESCO Man and Biosphere program which, for the first time, will be associated with a sporting event.

From the natural areas of Le Havre to the island of Martinique, the Coffee Route unifies and highlights the richness of the fauna and flora of these areas. It also makes it possible to connect continents, Europe to America, to bring together populations and preserve ocean and land resources.

 

A village adapted for people with disabilities

Embracing different communities and feeding the imagination about ocean racing should mean that every enthusiast, without exception, has an access to it in some form. For the TRANSAT CAFÉ L'OR Le Havre Normandie, people with reduced mobility and/or disabilities therefore must be able to fully enjoy the village and the race start in the same way as everyone else.

Developments to the village's infrastructure have been designed with this in mind and sailing taster trips on appropriate craft will be organized.

 

Passing on to future generations

Building on its relationship with the Academies of Martinique and Normandy, the TRANSAT CAFÉ L'OR Le Havre Normandie has published an educational kit for schools. The objective is to immerse young people in the maritime world and evoke the values of racing, including the fight for the preservation of the oceans. All this shared work can only be productive and positive if it is passed on to the younger generations. Instilling the values of sharing in young people, inclusion and protection of our planet, the TRANSAT CAFÉ L'OR embraces all this through the educational kit made available for teachers and the reception of schoolchildren in the village on Fridays October 17.